How GeoOp was born?

We've often been asked, "How was GeoOp born?" So we thought we'd post a response and direct future enquirers here. Such is the life of busy software developers :).

To us, the beauty of software is it is the solution to a problem. Good software makes life easier, and hopefully more profitable if you're in business.

What problem made GeoOp the solution? We noticed a number of industries where their management of mobile workforces was not only letting them down, it was affecting their reputations.

We live in a fast paced environment where everyone wants to know what they need to know in a heartbeat. Throw a business into that equation and there's a lot at stake.

To remain competitive, any company that employs a mobile workforce, must be able to effectively track their mobile team, their jobs and their locations, and be able to communicate with them and their customers about anything to do with their job at any point in time.

Having this information stored in a central database where it can be accessed by the entire team would see jobs created, dispatched and processed faster than ever before. This would open up a world of productivity gains and remove a lot of the stress associated with managing a mobile workforce.

Do you think we could find a solution that didn't involve buying expensive hardware and/or getting tied into costly long term contracts? No, it didn't exist. And there you have the challenge that we at GeoOp's parent company, SaaSilia, set out to conquer.

Our task was to create a mobile workforce solution to:

• keep track of mobile staff
• keep track of their jobs
• keep track of mobile staff locations
• keep this information, as well as notes and communications in a central location for easy access by all relevant staff members
• keep costs to a minimum by using existing technology.

So, we were looking to develop a solution to manage mobile businesses in a new way. But it's not an accounting system or a CRM, but instead is a tool to manage staff in the field, their tasks, time, and communications (information management). Its design will be simple and will use technology effectively and be a powerful tool for companies of all sizes.

So it's sort of a Geo Operations tool. 'Exactly, let's call it GeoOp for short'. The name stuck, and here we are with GeoOP, a new way to look at managing business.

Four months later(!!), with a fully functional SaaS solution with call centre, mobile version and iPhone version, with Android version on the way, GeoOp went from concept to reality. How's that for focused?

And that's how GeoOp was born.